Amadeus technology will help Lufthansa

first_imgToday Amadeus announced that Lufthansa is the first to select Amadeus’ patent-pending Altéa Corporate Recognition, a tool which allows the airline to better recognise corporate customers at the time of booking.This ensures strategic tailor-made offers can then be provided to the corporate customer as well as to the individual business traveller across all stages of their journey.For Lufthansa this means a choice of selected services can be easily offered to boost demand and drive customer loyalty and retention, as the airline continues to actively focus its service to the corporate client’s needs.Lufthansa vice president global sales and key account management Christian Tillmans, said that corporate travellers remain the core customer group for global network carriers such as Lufthansa. “Amadeus Altéa Corporate Recognition allows us to both retain and increase the value delivered to corporate customers and business travellers alike. This development is a key milestone on our journey to offering an even more personalised and differentiated experience,” Mr Tillmans said.Amadeus senior vice president airline IT Julia Sattel, said that corporate travellers of today expect even higher levels of personalisation than passengers travelling for leisure.“This solution benefits the individual traveller, it also allows airlines to boost their relationship with key corporations as a whole – meaning airlines’ loyalty divisions can use the solution in a strategic manner,” Ms Sattel said.Altéa Corporate Recognition allows Lufthansa to offer its corporate customers more personalisation as the individual and predefined corporate level benefits will be prompted during the booking process.Amadeus Altéa Corporate Recognition is complemented by Amadeus’ existing loyalty and personalisation solutions, Amadeus Loyalty Management Suite and Amadeus Awards Suite.Source = ETB Travel News: Lewis Wisemanlast_img

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