Malaysia maintains confidence in reaching tourist target

first_imgDespite the challenges it continues to face in the aftermath missing Malaysia Airlines flight MH370, Tourism Malaysia is putting on a brave face and staying positive as it remains confident about reaching its 28 million international visitors target for 2014. Australia, which continues to be an important market in terms of growth for Malaysia, and the most significant outside the ASEAN, has also shown a decline since the tragic occurrence, with troubled Malaysia Airlines reporting a 15 percent decrease in flight bookings from Australia. The event was last featured in Malaysia in 2002, and is expected to draw tourists from the Southeast Asia region with an estimated tourist expenditure of around AUD $11 million over the two days the event is on. Source = ETB News: Lana Bogunovich Created to promote tourism to Malaysia and support its target of reaching 36 million annual visitors by 2020, the Visit Malaysia 2014 initiative is now approaching its halfway mark with the disappearance of MH370 and the management of the situation having a significant effect on tourism. In related news, Malaysia Major Events, a division of Malaysia Convention and Exhibition Bureau which falls under the Tourism and Culture Ministry, is proud to announce the return of the famous World Wrestling Entertainment (WWE) LIVE to the Putra Stadium in Bukit Jalil. However, despite the setbacks, Tourism Malaysia officials remain optimistic about the country’s tourism opportunities, expressing confidence that Visit Malaysia Year 2014’s promotions will overcome the challenges, such as the “We Are the Host” campaign which aims get all Malaysians to come together in offering their support. Due to resume the international promotion of Visit Malaysia 2014, after it was placed on hold out of respect to the MH370 tragedy, Tourism Malaysia is remaining focused to stay on track in achieving its goals, with the implementation of more strategic promotions. Tourism operators have reported a decrease in the in the amount of enquiries for Malaysia since the tragedy, with the Chinese market proving to be the most hesitant in visiting the country as many Chinese continue to cancel or re-consider their plans to travel to the destination.last_img read more