With Grammy award-winning artist and Georgia 4-H alumna Jennifer Nettles as honorary chairperson and former state leader Roger C. ‘Bo’ Ryles receiving the Georgia 4-H Lifetime Achievement Award, the 2015 Georgia 4-H Gala was the organization’s most successful event to date. More than 600 Georgia 4-H alumni and supporters gathered at the Loews Atlanta Hotel on last Saturday, Aug. 8, and raised a total of $313,145 through sponsorships, ticket sales, auctions and gifts. “We’re thankful to the volunteers, 4-H youth development professionals, alumni and friends who support Georgia 4-H and make it grow,” said Mary Ann Parsons, executive director of the Georgia 4-H Foundation. “The gala gives us a platform to share our latest 4-H stories and celebrate the generosity of the individuals who understand how their support can make a remarkable difference in a young person’s life.” Proceeds from the event will be used to enhance leadership development and performing arts programs, including Clovers and Company, Georgia 4-H’s signature performing arts group. Clovers and Company was co-founded in 1981 by Ryles, of Bogart, Georgia, whose service to the University of Georgia 4-H youth development program spans more than 35 years, including his service as state 4-H leader from 1994 to 2009. Ryles still volunteers with the group today while also working part time for both the National 4-H Council, in alumni relations, and UGA, as a senior public service faculty member, teaching about leadership and Extension administration in the College of Agricultural and Environmental Sciences’ Department of Agricultural Leadership, Education and Communication. “Leadership is one of our hallmarks and permeates much of what we do in 4-H, so I see it as very important that we provide funding, resources and opportunities,” Ryles said. “But also what we have learned is that when young people are given that opportunity to perform, and they see 4-H as a forum for that, they’ll stay and do all of the other great stuff we have to offer. Performing arts projects are now the largest ones (in project achievement) year after year.” Nettles was a member of Clovers and Company from 1986 to 1993, an experience to which she attributes her performance skills. She also achieved the title of “Master 4-H’er,” the highest award offered by 4-H, for her performing arts talent.She was joined on stage by Ryles and, later, a handful of current Clovers and Company members to perform a few of her well-known songs. “We’re now seeing that for those individuals who came out of Clovers and Company, (Clovers and Company) probably helped them stay in 4-H and now they’re all over the nation, and they’re going to have a nationwide impact on 4-H,” Ryles said. The 2015 Georgia 4-H Gala sponsors include Georgia Electric Membership Corporation and Ted’s Montana Grill (Presenting); Brandie and Brad Park (Platinum); Georgia Power and David Weinrach (Gold); Maxine and Bob Burton, Cydcor, Georgia Farm Bureau Federation, Homrich Berg, and Connie and Randy Jones (Silver); Southern Journal Magazine (Media); as well as many other table hosts and advocates. Georgia 4-HGeorgia 4-H is the largest organization in the state for youth leadership, citizenship, communication and education. As the youth development branch of the Cooperative Extension System, 4-H is a nationwide network of 110 land-grant universities that educate young people ages 9 to 19. In Georgia, UGA Extension’s 4-H programming reaches more than 175,000 youths annually — in every corner of the state — through county offices and 4-H centers. For more information, visit georgia4h.org or call your local UGA Extension office at 1-800-ASK-UGA1.
10SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Wendy Beswick Wendy Beswick is an award-winning executive with 20 years’ experience in Fortune 100 financial companies and credit unions. Prior to joining Service Credit Union as VP-Marketing, she oversaw retail operations … Web: www.servicecu.org Details Credit unions serve a vital purpose in the economy, providing the only real alternative for consumers in an increasingly monopolized lending environment. Financial services is also in the midst of a quiet revolution, thanks to technology and innovation from new market entrants, in a way that was unthinkable just a few years ago. How can your credit union differentiate itself and compete? Purpose marketing revolves around an organization’s greater purpose, going beyond selling a product. This is crucial for credit unions now – it’s how marketers today can showcase what their credit unions do for their membership and communities.While many financial products are marketed almost exclusively on rates and pricing, this causes a “race to the bottom” that ignores the broader goals of the consumer and the purpose of credit unions. Banks have sacrificed customer service, eliminated physical branches and resorted to ever-higher fees in this rate-based competition, all the while ignoring the individual needs of their communities and members.I passionately believe that credit unions are different, each existing primarily to serve the needs of their local area and member base. Our mission statements are critically different from those of publicly traded banks that exist to enhance profits. We provide loans to families and businesses that banks might never consider, and we recirculate our profits back into the communities we serve.Many marketing departments perform an admirable job at promoting their credit unions’ products but could do more to inform non-members of their overall purpose. After all, when one becomes a member of a credit union, they are not a customer, but rather, a part of an operation with a bigger purpose that transcends rates and pricing, with an organization that will have a life-long impact on their friends, families and communities. Our members are ready to hear this message: research shows Millennials and Gen-Z’ers connect deeply to the brands they support through purpose. Additionally, many Millennials are using non-traditional forms of banking – such as digital-only banks – and this is where credit unions can make a huge difference. These are the next generation of our members who understand that the economy is about more than money, and society emerges from the communities it comprises. Marketing departments now have the opportunity to showcase the values of their credit unions and create deep, lifelong relationships with their local members.Here are my top 3 tips on marketing with a purpose:Go Beyond Rate Reductions – You should have a balance of product and brand messaging/promotions within your marketing plan. There is a seasonality to when product pushes make sense. Schedule those and blend your messaging. If you aren’t able to go pure brand and push purpose, blend the two. Ensure your mission, vision and your credit union’s DNA are blended into your messaging. Making that emotional connection with today’s generations is critical to success.Quality Over Quantity – The content game is not what it used to be and everyone is publishing content 24/7. Determine what is going to work for you and your team. The core social media platforms, such as Twitter and Facebook, are still workhorses for SEO, blogging and getting your message out to the public. Develop a content strategy and find your secret sauce. What makes your credit union unique in a crowded marketplace? How can you help both your members and your non-members save money? According to the Bureau of Economic Analysis, despite low unemployment and a strong stock market, Americans today are saving only 3.8% of their disposable income compared to 6% in 2015.Member Experience – Marketing has to work up, down and across the organization to be successful and be included in strategy and experience initiatives. Working closely with your retail division and other areas that impact member experience such as online banking, mobile and in-branch will drive a stronger experience for your members from a messaging and brand perspective if you have a seat at the table. Purpose-driven marketing matches the DNA of what credit unions do and why they exist. Think about how you can get your members involved in your mission. If we all drive more purpose-driven marketing, our industry will only become stronger. These are just a few tips to get your message out in a stronger way and to be heard by your members and non-members in your community.
Australia: NSW Rail Services Authority has won a contract to fit out the tunnels on the New Southern Railway Sydney Airport Link, including track, signalling, electrification and communications.Belgium: De Lijn has exercised part of its option to order six more single-direction LRVs for Antwerpen and three bi-directional LRVs for Gent from Siemens Verkehrstechnik for BFr620m. Adtranz will supply IGBT inverters and four 95 kW AC traction motors, DWA the bodies, and SGP Graz the bogies.Denmark: Ansaldo Trasporti has awarded a DKr30m turnkey contract to C J Jensen A/S to build a control and maintenance centre for the København Bybanen mini-metro.France: SNCF has ordered 32 integrated electronic interlocking systems and TVM430 automatic train control for the TGV Mediterranée high-speed line from CSEE Transport for Fr87m.Germany: DB’s Long-Distance Passenger business plans to call tenders this year for 20, 30 or 40 locos for European-wide use on night trains, and is currently discussing the possibility of sharing the order with DB Cargo to bring the unit cost down.FVAG of Freiburg im Breisgau has ordered nine bi-directional Combino LRVs from Siemens for DM4m each, with an option for eight more. The 41m metre-gauge vehicles will be 2·3m wide with six of their eight axles powered. India: GEC Alsthom, Hitachi, Siemens and a consortium of BHEL and Holec have bid to supply EMU drives to Indian Railways, worth some Rs2bn. Bids for supplying diesel loco drives have come from BHEL, GEC Alsthom, GE Transportation Systems and General Motors.Indian Railways expects by March 1998 to begin production of its first two electric locos with three-phase drives under a 1993 technology transfer agreement with ABB Transportation; 80 locos are to be built between 1998 and 2000.Ireland: Iarnród éireann has awarded an Ecu9m contract to Adtranz Fixed Installations Group for 1·5 kV DC electrification on Dublin’s DART extensions from Howth Junction to Malahide and Bray to Greystones, totalling 15·2route-km.Italy: Under its CTC Grande Rete programme, FS has awarded four contracts totalling 250bn lire to Ansaldo Segnalmento Ferroviario for six operations control centres at Genova, Venezia and Napoli, and covering the Genova – Roma, Bologna – Bari and Bologna – Brennero routes.Poland: Adtranz Pafawag has won a contract to supply 501 sets of Y25 bogies to MSV of the Czech Republic.Spain: The Ministry of Development has called bids for consultants to examine options for a new alignment to replace the Pajares pass route through the Cantabrian Mountains between León and Oviedo.USA: Conrail has selected the Railroad Electronics Division of Rockwell Transportation Electronics to develop an on-board electronic interface platform for its Positive Train Control project (RG 7.97p431).NJ Transit has awarded a US$16·6m contract to Union Switch & Signal to install a cab signalling-based Advanced Speed Enforcement System on commuter routes.Virginia Railway Express has ordered an OrbTrac 100 global positioning system from Orbital Sciences Corp for US$1m. From mid-1998, VRE’s 14 locos will be able to report their location to the operations centre every 1 to 5min.Triple Crown Services has ordered 730 more RoadRailer bimodal vehicles and bogies from Wabash National Corp for US$33m, following expansion of the network to Dallas, Fort Worth and other Texas centres via BNSF from Kansas City.Vietnam: DSVN has ordered 10 Class D12E 883 kW Bo-Bo diesel locos from CKD Dopravni Systemy of the Czech Republic. The order includes an option for 30 locos to a more powerful design.